What
are people saying about Brittany?
A study carried out by the association Produit en Bretagne in 1999 revealed
some very interesting information about people’s perception of Brittany.
The data, gathered from several different groups of the population (industries,
consumers, youth…), revealed that Brittany is fairly popular among
the French. The study, carried out between 18 June and 10 July 1999,
had 1,000 participants (300 from Brittany and 700 from outside of Brittany).
Seen as a place where tradition and modern living go hand in hand,
those that do not live in the region say Brittany has a very positive image
(85.7% of participants). 93,6 % state that Brittany is a region
that has truly kept its identity, a striking difference compared
to other regions. It is a place that has been able extend this identity
into other regions (89,8 %), a region known for the quality
of its products (89,9 %), and one that is very active
and dynamic (70,6 %).
The quality of life is also a source of envy for 68,9 % of all French.
Brittany is a region where it is nice to live and work. For 63.6%
the quality of life is better than in other French regions and for 87.6% of
participants, the region of Brittany is even good for your health. The
food
industry is a plus: 53,6 % of participants consider that the food industry
is more dynamic in Brittany than in other regions and 9 out of 10 French
state that they have a positive image of products from Brittany.
A company’s product that references Brittany is a sign of quality and is a
product in which consumers can have confidence according to 89% of
participants. 89.5 % state that products from Brittany are authentic
and have comparable price and quality, 62 % would prefer choosing
a product made in Brittany; 49 % in Brittany, (28 % outside of Brittany)
would be willing to pay more for a product from Brittany (rewarding quality,
and defending economic interest in the region). Almost 90% of French state
having confidence in companies or products that refer to Brittany.
Inside, as well as, outside of the region, products of Brittany have an excellent
image and companies are seen as very vigilant in maintaining the quality
of their productions: 91.3% of participants state that companies in Brittany
are very preoccupied by the quality of their products.
Products of Brittany
have an image as being natural and healthy (89.1 %),
say this image of quality is seen in the region as well as in other regions.
The products are seen as authentic products (89.6%) and 91.3% say
that products of Brittany have an authentic taste.
Source: Sextant Marketing for the Produit en Bretagne
association 1999.